After having this book highly recommended to me a few months ago I finally popped over to Amazon and bought it, just to see what all the fuss was about.

I read a lot of business mindset related books and I recently wrote about the top business books I’ve ever read.

That was all before I read Influencer so I didn’t get the chance to include it in my list of the all time greats. Would I have listed it in my list of all time greats? Here’s what I found and here’s the answer…

What’s Influencer About?

The complete title of this book (Influencer – The Power to Change Anything) is a good summary of what this book is about. It won’t empower you to change absolutely anything but it’s close. Stuff like the laws of gravity have been around for a long time and aren’t likely to change soon.

However, any situation that is driven by human behaviour can be changed and this book will give you an army of resources in which to make those changes happen.

This book describes in detail the influence strategies used by many to achieve great things. The strategies are varied and include personal, social and environmental techniques which can be used together to influence massive change.

Who’s Influencer For?

If you have anything in mind which you’d like to change about your life or other peoples lives that is driven by human behaviour then this book is for you.

Whether it’s reducing crime, improving health, reducing world poverty, having productive employees, improving teenagers behaviour or rehabilitating drug addicts, with this book you can change them all.

For business owners in particular there’s often a lot of bad habits and bad behaviours within your companies which you might know about but up until now have learned to live with.

If you think you’ve already tried everything then give this book a read. You’ll feel like you have a new found strength to take on any negative situation in your business and change it for the better.

What Do I Think Of Influencer?

When I started to read this book I was a little skeptical. After reading only a few chapters I found myself being amazed at what some of the worlds greatest influencers have actually achieved.

This book uses a few good examples of great influencers and their most ambitious projects, which it continues to return to throughout. There’s a number of startling statistics which provide evidence as to how the influence strategies it describes can achieve amazing results.

I didn’t realise until I read this book that achieving influencer over situations you wish to change is a whole science, but something which anyone can learn to do. Don’t expect this to be a quick fix book though. Influencing massive change can be a difficult task and sometimes a number of attempts need to be made, using different combinations of strategies.

Should You Read Influencer?

From the tone of this review so far I guess you already know the answer to this. It’s a definite “yes” for business owners and anyone who wants to achieve something in life which involves other people changing their behaviours first.

If you’re happy with your life and wouldn’t wish to change anything about it then maybe it’s not for you. However, I’m a big fan of this book and I believe it’s an excellent read for anyone wishing to invoke change.

In answer to my original question “would I include this book in my list of all time greats?” I think “yes”. It’s one of those books which brings new and exciting ideas to the table, ideas which you can really build on and use in real life to see real results. Those books are few and far between

I hope this review was helpful. One important aspect of being an entrepreneur and achieving a good business mindset is the concept of “lifelong learning”. I think this book contributes well to that and spending your valuable time reading it is time well spent.

About the Author

Jason is a freelance Software Engineer who is a keen blogger, has run a number of online businesses and is also in the property letting business. His interests include researching and teaching the business mindset, his goal being to learn all there is to know about how to be a successful entrepreneur and to pass this information on to others. For more information visit: http://www.BusinessMindsetExpert.com or follow him at http://Twitter.com/JRKtm

From years of experience working in the private and public sectors, I have observed people needing assistance with a whole slew of help in the of area business research. Many are new with the Idea of starting a business and have no idea of how to go about promoting it or the research process in relations to a business plan? The issues; of research and all that is involved with research is so broad that quite honestly it is difficult to discuss only in this writing as it could go on and on. From my perspective research is an evolving phenomenon.

Before we talk about research, the question of what is it that one is going to research needs to be answered. Now, I know that sounds awfully basic, but it is not. Believe it or not, there are some that attempt to embark upon a research venture without knowing what line of business they so aspire. One has to have, a very clear idea, desire, devotion and love for the business enterprise they so desire. Typically, identifying the clarity of one’s desire stems from an observation of an identified need; in other words an identified problem. From the need and the problem solving issues, comes ones interest of pursuing a particular business venture. However, don’t be so sure, the fact that it appears to be a problem or need might not be a reality and there could be a ton of people involved with solving that particular problem or in that same business. If so, that’s fine, but, at least you will know who else is involved or what you’re up against.

Now that you have indentified you’re interest, role or niche; I like to study what others or my competitors have done. Therefore I would research as much as possible what others have done in your area of interest. I would research those whom have been successful and those whom have been challenged or failed. The purpose for this activity is to quickly assess what is working and what has not worked, it will provide for you quickly the do’s and don’ts before you even get started; in essences you are conducting an investigation.
Once one has gathered the data necessary to move on beyond the preliminary inquiry, next is the process of conducting a secondary level of research. The secondary level of research activity will entail of what I call “raw data research”, raw data research is where one obtains data of interest’s based on specific historical issues: of events, dates, places and issues relevant to projections. With the first and second level of research one at this point is prepared to form a basic assessment of direction.

The third level of research will include people inquiry procedures which involves obtaining direct feedback from people who have done this work before, seeking from them what has work, what has not worked and don’t be surprise there are out there people who would actually be available to help you; sometimes it might benefit them. Also, be prepared to offer them something if they collaboration with you what you are doing in essence is developing a relationship with them.

The fourth level is to design a document that will provide you with an organized manual of information that will serve as your guide which will include: contacts, relevant online links, historical data on your niche and specified information that only you know is there.

About the Author

Do you want to discover the secret to explosive Personal and Leadership Development? Download my free guide here:Personal and Leadership Development. Dr. Richard C. Baiz is a College and Corporate Personal/Leadership Development Instructor and Coach who gets his clients top notch successful results fast.